Helping you solve:

The world’s only b2b think tank

We are a nonprofit, global network of researchers and practitioners headquartered at Penn State University. Our mission is solely to help you advance your B2B sales and marketing efforts.

Connecting you with

Academic Horsepower

Our academics are recognized B2B thought leaders that span world-renowned institutions including Harvard, Emory, Georgetown, and Northwestern University to name a few.

We are a commercial-free collective for sharing ideas

A range of customizable programs designed for B2B executives and their teams who are committed to finding next-generation ways to grow their businesses.
professional
education
coaching &
marketing lifeline
networking
& events
b2b marketing
resources
talent
programs
insights
research

Bringing You Many Membership Benefits

Marketing for B2B companies today can be a lonely and challenging job. Members of the Institute join a community of academics and practitioners that share your challenges and goals. We can help you:
Improve Organic Growth

Marketing for B2B companies today can be a lonely and demanding job. Members of the Institute join a community of academics and practitioners that share your challenges and goals. We can help you.

Elevate your team’s Marketing Capabilities

We have executive education programs, the latest thinking on how to innovate, and MBA students on hand to help you get the information you need to make smart decisions.

Get Smart on The Latest In B2B

We go beyond “best practice” and arm you with the studies, research, articles and information for the “next practice.”

Learn. Network. Grow.

We have the most intimate, non-commercial networking events in the world. Spend time with us and you’ll get actionable advice and make connections to boost your career and make friends that last a lifetime.

Our members say:
“Every Institute meeting—and I’ve only missed three in 10 years—has yielded an idea that has resulted in incremental revenue or profits for my company.”
“After each meeting, I write a summary to share with my firm. And what’s remarkable is that I have never written a summary that didn’t include at least one action item that came out of the meeting.”
“There is clearly value in reading articles in the business journals and magazines, but there is nothing like being able to talk about the ideas with the expert in a one-on-one setting.”
“...I’ve made a lot of friends through The Institute, and they have come through for me a couple of times when I really needed some help.”
“The secret sauce of The Institute is that it’s all b-to-b. At these meetings, I feel like I’m with ‘my people’.”
“The collaboration with The Institute provide us with new insights on how to market our digital intelligence.”
“A true B2B resource that provides best practice sharing, training and education, access to university research and, most importantly, the ability for me and other CMOs to network and share ideas.”
“We are so fortunate to be able to access the expertise and wisdom of The Institute Fellows in real matters of importance that are facing us in global marketing today.”

Get in touch

Want to stay connected or learn more? Leave us your info and we will reach out soon. We are always looking for new friends!
Thanks for your interest in The Institute! We will be in touch soon.
Processing...